Thursday, October 22, 2015

Mobile Apps vs. Mobile Websites: Which one is better?


Mobile devices are a means of making profit for large as well as small businesses. With the help of mobile apps or mobile website you can boost your sales, increase the number of customers. It depends on you which mobile presence is best for your business. Both mobile apps and mobile website lets you to reach your customers but these are not same. There are a major differences among them and the benefits they offer.

mobile apps and mobile websites
What is a mobile website? 

A mobile website contains browser based HTML Pages that are designed specifically according to the screen's compatibility of smartphones or tablets. These websites run over any mobile web browser like safari, chrome or any other. You have to click on website link. The website automatically detects that it is a mobile device and redirects the user to the mobile device.

What is a Mobile app?

Mobile app is a software app that works same as the mobile website. But a mobile app needs to be downloading and install and business have more control over mobile app than a mobile website. Mobile apps are device specific like iPhone apps, android apps, iPad apps, window phone apps. Which is Better – an App or a Mobile Website?

If you need to make a decision on which one is better than the choice depends on your goals. According to a survey we concluded that survey

Which one gives higher return on Investment
73 present people said mobile apps
27 says said Mobile Websites

Which option your customer more prefer? 
81 percent said mobile apps
19 percent said mobile websites
Which is better for getting new customer?
75 percent said Mobile Apps
25 percent said Mobile websites

Best for the repeat customers
86 percent said Mobile app
14 percent said website apps

Which one has higher usage?
67 percent said Mobile App
43 percent said mobile website

Which is most important?
10 percent said Mobile App
9 percent said Mobile site 81 percent said they are equally important

The above figures show that mobile apps are much better than the mobile websites. Next we are going to discuss the advantages and disadvantages of mobile apps over mobile website.

Mobile apps Pros:

Developed with standard web development tools and technology Less expensive than apps Immediate availability Viewable on any browser No installation required Updated easily and changes are available with a browser refresh Found easily on a standard search. Websites are redirected when detected a mobile device. Superior graphic quality Limited access to hardware's

Mobile apps Cons: 

Built for individual devices so needs multiple developers with different proficiency More expensive than mobile websites App download and installation required Need to search in app store

But the fact is that users are more interested in mobile apps. But still apps vs web question remain a very real consideration depends on your goal.
Mobile Apps vs. Mobile Websites: Which one is better?
4/ 5
Oleh

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